Travel Agency
Aktivitas Agen Perjalanan
📋 Section N — Administrative & Support Services
Travel agency (biro perjalanan wisata) — selling travel products and services to the public, including: tour packages (inbound, outbound, and domestic), flight ticket booking, hotel accommodation booking, visa assistance, airport transfer arrangements, and customized itinerary design. The agency acts as an intermediary between the traveler and the suppliers (airlines, hotels, ground handlers). Key distinction: 79110 = travel agency with a B2C retail function (you sell directly to travelers, whether in-person or online). Contrast with 79120 = tour operator wholesaler that sells only to other travel agencies (B2B, no direct public retail). If you want to both sell packages to travelers AND wholesale to agencies, 79110 is the code.
What You Need
PP28/2025 Licensing Data1 scale
Post-License Obligations1
→ Submit periodic business activity reports to regulator
Single scale in PP 28/2025 data: Medium-High risk (Menengah Tinggi). NIB + Izin required — not automatic. Issued by Bupati/Walikota within 5 working days.
Step-by-step for a PT PMA travel agency
Typical total timeline
3–5 months from PT PMA to fully licensed (TDUP + Kemenparekraf + OSS).
Minimum PT PMA capital
IDR 10 billion stated capital (Rp 2.5B paid-up).
Authority
Bupati/Walikota (OSS Izin) · Kemenparekraf (Izin Usaha outbound).
Fully open (Terbuka) — 100% foreign ownership.
Direct match from KBLI 2020 (MATCH_LANGSUNG). Travel agency classification is stable. The primary regulatory development since 2020 is the merger of Ministry of Tourism functions into Kemenparekraf and the digitization of TDUP registration via OSS.
Bali Intelligence
✈ Travel Agency in Bali (Entry Point for Tourism PMA)
- 79110 is the most common first KBLI for foreigners entering Bali's tourism sector through a PT PMA
- Bali receives 5–6M international visitors/year (2024 recovery) and is Indonesia's premier inbound tourism destination
The DMC Model (Destination Management Company):
- The most profitable travel agency model for Bali PMA is the DMC — a company that manages the end-to-end Bali experience for corporate groups, incentive programs, and high-end FITs (Free Individual Travelers)
- DMCs serve: multinational corporate incentive programs, association conferences (MICE), UHNW private travelers, and luxury FIT clients
- Revenue: DMC margins range from 15–30% on ground handling, accommodation, and activities
Benchmark operators:
- Mason Adventures (mid-market), Bali DMC (corporate), Karma Group (luxury) — these define the competitive landscape
- Niche opportunity: specialized thematic DMCs (surfing/wellness/agritourism/diving) are less crowded than general operators
MICE connection:
- A Bali DMC with both 79110 (travel/transfers) and 82300 (event organizing) is positioned for the full MICE contract — conference logistics, pre/post-tour programs, incentive packages
⚠ TDUP is non-negotiable in Bali:
- Dinas Pariwisata Bali conducts periodic sweeping operations to identify tourism businesses operating without TDUP
- Operating without TDUP in Bali is not a grey area — fines and operational suspension are real enforcement tools
- TDUP renewal is typically annual; build it into your compliance calendar
ASITA membership: The hotel contracting and tour operator network in Bali runs through ASITA membership. Without it, getting net rates from hotels for your tour packages is significantly harder — hotels prioritize ASITA members in rate negotiations
KBLI 2025 Tourism & Travel: Tour Operators, Travel Agents & Guide Services
kita.balizero.comTKA Eligible Positions
Kepmenaker 228/2019 — Category 19: Akomodasi & Makan Minum
Kepmen 228/2019 lists 164 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.
KEDUA Provision — Directors & Commissioners Exemption
- 79120 — Tour operator (wholesaler/B2B) — if you also create and sell packages wholesale to other agencies
- 82300 — Event organizer / MICE — if you also manage conferences and incentive events
- 49213 — Urban/charter transport — if you operate your own fleet for client transfers
- 55110 — Hotel / accommodation — if you also develop accommodation alongside tours
- 79900 — Other reservation services — if your business model extends to reservation platform operations
Related Codes
Tour Operator
Aktivitas Biro Perjalanan Wisata
Umrah & Hajj Tour Operator
Aktivitas Biro Perjalanan Ibadah Umrah dan Haji Khusus
Other Tour Operator
Aktivitas Biro Perjalanan Lainnya
Motor Vehicle Rental & Leasing
Penyewaan dan Sewa Guna Usaha Kendaraan Bermotor
Recreation & Sports Equipment Rental
Penyewaan dan Sewa Guna Usaha Alat Rekreasi dan
Event Equipment Rental
Penyewaan Peralatan dan Perlengkapan Acara