Can foreigners operate a market research business in Indonesia?

Yes. KBLI 73201 (Penelitian Pasar) is TERBUKA — open to 100% foreign ownership via PT PMA. No local Indonesian partner required.

What license is required for KBLI 73201?

KBLI 73201 has a Rendah risk classification. Required license: NIB. Processing time: Otomatis.

KBLI 73201 is the Indonesian business classification code for "Penelitian Pasar" (Market Research). It falls under Section M of KBLI 2025, the Indonesian Standard Industrial Classification updated by BPS (Regulation 7/2025), effective June 18, 2026.

How did KBLI 73201 change from KBLI 2020 to 2025?

KBLI 73201 was mapped from previous code 73201 (KBLI 2020). All businesses must migrate to KBLI 2025 by June 18, 2026 per BPS Regulation 7/2025.

Breadcrumb

KBLI 73201★ Gold-Tier Intel

Market Research

Penelitian Pasar

🔬 Section M — Professional, Scientific & Technical

✅Open· 100% ForeignLow RiskDirect Match

Market research — consumer behavior studies, market potential analysis, product acceptance testing, competitive landscape mapping. This is the analytical side of marketing: gathering data about what people want, how they buy, and what they'll pay. Distinct from opinion polling (73202), which focuses on public sentiment rather than commercial insight.

Licensing & Requirements

What You Need

Risk LevelLow (Rendah)

License TypeNIB

ProcessingOtomatis

Foreign Ownership100% Open

AuthorityBKPM / OSS

PP28/2025 Licensing Data1 scale

Mikro, Kecil, Menengah, BesarLow RiskNIB⏱ OtomatisFiktif Positif

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

All scales (Mikro through Besar): Low Risk (Rendah)

NIB only — no additional licenses, no Sertifikat Standar, no sector-specific permits. Register and operate.

PMA: 100% foreign ownership allowed.

2020 → 2025

Direct match from KBLI 2020 to 2025. No changes in code, scope, or risk classification. Market research remains one of the cleanest, lowest-friction professional services codes available.

Bali Intelligence

Bali's unique position as both a tourism economy and a growing digital hub creates interesting market research opportunities. Understanding spending patterns of 5+ million annual tourists, mapping the co-working and co-living market, or analyzing F&B preferences across visitor demographics — all solid business cases. Many research firms base here for lifestyle while serving Jakarta-headquartered clients remotely.

🎨

Read Full Guide on Bali Zero↗

KBLI 2025 Creative Industry: Design, Photography, Film, Gaming & Content

kita.balizero.com

Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 18: Konstruksi

181 in category

Position data for this category is being transcribed.

Kepmen 228/2019 lists 181 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption

Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.

Complementary Codes

73202 — Public Opinion Polling (if research extends into social/political sentiment)
73100 — Advertising (if offering research as part of full-service marketing)
62199 — Software Development (if building proprietary research platforms)
70203 — Management Consulting (if market research feeds into strategic advisory)

✅Open· 100% ForeignLow Risk