Can foreigners operate a new car retail business in Indonesia?

Yes. KBLI 47811 (Perdagangan Eceran Mobil Baru) is TERBUKA — open to 100% foreign ownership via PT PMA. No local Indonesian partner required.

What license is required for KBLI 47811?

KBLI 47811 has a Rendah risk classification. Required license: NIB. Processing time: Otomatis.

KBLI 47811 is the Indonesian business classification code for "Perdagangan Eceran Mobil Baru" (New Car Retail). It falls under Section G of KBLI 2025, the Indonesian Standard Industrial Classification updated by BPS (Regulation 7/2025), effective June 18, 2026.

How did KBLI 47811 change from KBLI 2020 to 2025?

KBLI 47811 was mapped from previous codes 47811, 47816, 47814, 47815, 47813, 47819 (KBLI 2020). All businesses must migrate to KBLI 2025 by June 18, 2026 per BPS Regulation 7/2025.

Breadcrumb

New car dealership showroom luxury automobile

KBLI 47811★ Gold-Tier Intel

New Car Retail

Perdagangan Eceran Mobil Baru

🛒 Section G — Wholesale & Retail Trade

✅Open· 100% ForeignLow RiskAggregated

Retail of brand-new automobiles — operating a car dealership that sells new vehicles directly to end consumers. This covers franchised dealerships (Toyota, Honda, Mitsubishi, Suzuki, BYD, etc.) as well as independent new-car importers/retailers. The defining feature: the vehicles are new, never previously registered. You sell to the buyer; you don't manufacture the cars.

Licensing & Requirements

What You Need

Risk LevelLow (Rendah)

License TypeNIB

ProcessingOtomatis

Foreign Ownership100% Open

AuthorityBKPM / OSS

PP28/2025 Licensing Data2 scales

Business scale:

Mikro, Kecil, Menengah, BesarLow RiskNIB⏱ OtomatisFiktif Positif

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Kecil (Small — local dealer)

Low risk (Rendah). NIB issued automatically (Otomatis). Authority: Bupati/Walikota.

Besar (Large — national chain)

Low risk (Rendah). NIB issued automatically (Otomatis). Authority: OSS Pusat.

Both scales require only an NIB — no Sertifikat Standar, no Izin, no separate approval. The licensing burden is genuinely low.

Step-by-step for a PT PMA new car dealership

PT PMA incorporation— notary deed, AHU registration; automotive retail minimum capital typically IDR 10B stated (~3–5 weeks)

NIB via OSS— register on oss.go.id, select 47811, Rendah path; auto-issued (1–3 days)

Principal/Dealer Agreement— negotiate and execute dealer franchise agreement with the car manufacturer/principal (ATPM — Agen Tunggal Pemegang Merek); without this, you cannot access official new car inventory

Showroom setup— location must meet manufacturer's showroom standards. KKPR check for commercial vehicle retail use

STNK/BPKB dealer authorization— establish coordination with local Samsat to process STNK and BPKB issuance on behalf of buyers

SNI compliance for EV charging— if your dealership offers EV models with charging infrastructure: SNI 8972 for SPKLU applies; coordinate with PLN for power connection

Laporan kegiatan usaha— periodic business activity reports to Kemendag (ongoing obligation)

Typical total timeline

2–4 months from PT PMA to showroom-ready.

Minimum PT PMA capital

IDR 10 billion stated capital (Rp 2.5B paid-up).

Authority

Bupati/Walikota (Kecil) · OSS Pusat (Besar).

PMA

Fully open (Terbuka) — 100% foreign ownership.

2020 → 2025

Direct match from KBLI 2020 (MATCH_LANGSUNG). New car retail has been a stable category. No substantive change in licensing requirements under PP 28/2025.

Bali Intelligence

🚗 Bali's Car Market (Reality Check)

Dominant players: Toyota (Auto2000), Honda (Honda Prospect Motor dealers), Mitsubishi (Krama Yudha Tiga Berlian), Suzuki — all have established dealer networks across Bali
Market reality: The national dealers have Bali locked up. A new PMA entering standard mass-market new car retail would face extremely stiff competition from entrenched ATPM networks
EV segment: The real near-term opportunity. BYD (now assembling in Indonesia), Wuling Air EV, and Hyundai Ioniq are generating genuine demand. The EV dealership ecosystem is nascent — ATPM agreements are newer, competition is lower, and government EV incentives (PPnBM reduction, SPKLU infrastructure grants) are active
Luxury imports: Mercedes-Benz, BMW, Porsche, Audi serve the high-net-worth expat and local entrepreneur market. Bali has limited dedicated luxury car showrooms outside Denpasar — Canggu and Seminyak's expat density creates underserved demand

⚠ Practical Traps

The ATPM bottleneck: Getting a genuine new car dealer agreement with a major ATPM as a new PMA is hard. Japanese brands have closed their Bali dealer networks — you'd need to acquire an existing dealership or find a brand without full Bali coverage
CBU vs CKD imports: Completely Built-Up (CBU) imported cars face 50–80% import duties + 10% PPnBM; CKD assembled locally are far cheaper. PMA luxury car importers must price CBU units accordingly
EV infrastructure obligation: If you sell EVs, customers increasingly expect charging at the showroom or through a network you can refer them to

🛍

Read Full Guide on Bali Zero↗

KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops

kita.balizero.com

Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 16: Perdagangan Besar & Eceran

181 in category

1321Operational ManagerManajer Operasional

1324Purchasing ManagerManajer Pembelian

1321General ManagerManajer Umum

1324Procurement ManagerManajer Pengadaan

1324Technical ManagerManajer Teknis

3115Mechanical AdvisorPenasihat Permesinan

3115Machine Maintenance AdvisorPenasihat Perawatan Mesin

3113Electrical AdvisorPenasihat Kelistrikan

2144Mechanical EngineerAhli Mesin

2144Mechanical Maintenance EngineerAhli Perawatan Mesin

Kepmen 228/2019 lists 181 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption

Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.

Complementary Codes

47812 — Used car retail — if you also trade in second-hand vehicles as part of the dealership
47820 — Spare parts and accessories retail — almost always combined with a dealership
45201 — Automotive repair and maintenance — the aftersales service center component
77110 — Car rental — if you offer demo or courtesy vehicles, or expand into fleet rental

46100Section G

Wholesale Commission Agent

Perdagangan Besar atas Dasar Balas Jasa (fee) atau

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✅Open· 100% ForeignLow Risk